The following are two case studies that illustrate the ways in which FUGU's unique solution can be applied to supporting the goals and objectives of its client/partners.

WorldDoc
WorldDoc is a consumer focused health management system that employers purchase for their employees. The company has been a recognized innovator in delivering health solutions that improve the lives of its members. They are continually looking for value-added supplements to their offering that will encourage increased use and engagement.
FUGU worked with WorldDoc's Chief Medical Officer, Dr. Jay Johnson, a well-known cardiologist, to create a series of trainings on maintaining a healthy heart. The result is the Personal Health Series which includes health improvement lessons on cholesterol, heart disease and high blood pressure.
The series is available from both the FUGU.com portal as well as through worlddoc.com as the WorldDoc Health Learning Center. This gives WorldDoc additional general brand exposure along with premier content for their host site. It also serves to reinforce their reputation as a thought leader within their industry.
The end result for WorldDoc has been the ability to deliver high impact content with low cost and creation effort.

Vurtego
Vurtego is a young business with an exciting and revolutionary product. They are on the forefront of the new action sport of extreme pogo sticking. Their line of extreme pogo sticks are a far cry from the old metal, spring based pogos of yesteryear. The new sticks have enough launch power to clear a small car.
Vurtego came to FUGU with the idea of producing a series of trainings on the techniques behind extreme pogo sticking. Both the basic tricks as well as the more aggressive style of free riding FUGU designed a series of shows featuring the founders, Brian and Bruce Spencer. The series covers everything from the history of pogo to step-by-step instructions on how to perform stunts.
The Core Pogo Sticking series is accessible from FUGU.com and will soon launch as the Vurtego Extreme Pogo Stick University from vurtego.com.
The shows draw viewers from all over the world who get, on average, over 8 minutes of exposure to Vurtego, their products and their message. |